As a social media marketer, it can get pretty overwhelming when you consider all of the tasks that you are supposed to complete daily, from the creation of a content calendar to publishing content, analytics to reporting, this list can go a long way.
Thankfully, there are a slew of incredible social media management tools that can come to your rescue. These tools can help you streamline your workflows, save time, and can guarantee that the content is delivered to the right audience at the right time across various social media platforms like Facebook, Twitter, Linkedin, Instagram, YouTube, and Pinterest.
With a plethora of social media tools available out there, it can get pretty confusing to choose the right one for your business, and to ensure you make the right choice, you should wisely consider parameters like cost, publishing and optimizing features, platforms supported, 3rd party solutions, reports, analytics, insights and go for the one that supports all your essential needs.
Here is a list of Top 5 Social Media Tools that you can choose from:-
1.Buffer
Buffer is a user-friendly and straightforward social media management tool. If you are tight on your budget and are looking for a tool that would help you perform cross-platform functioning, this one is for you.
This social media management solution allows companies to queue a range of content types through different platforms, social media accounts, and browsers. It also allows making changes to them or the posting schedule as per the needs.
Apt for small and medium businesses, its publishing plan starts at $15 per month, and the Analyze plan starts at $35 per month with an additional two-week free trial.
| Pros | Cons |
| Automatically posts content throughout the day | Lacks full Instagram support |
| Can schedule content on all social media platforms together | No engagement dashboard |
| Comes with built-in image editor “Pablo” | |
| Provides various pricing plans |
2. HootSuite
With more than 15 million users, HootSuite is one of the biggest and the best social media management tools out there.
It’s an all-in-one robust platform that lets you curate and schedule content, monitor social ROI and run social media ads on a single dashboard.
Its features like the ability to track different accounts and keywords, its capability to connect with more than 35 social networks, and the potential to bulk-schedule the posts on social media, makes it one of the industry leaders in B2C social media management.
The pricing of this insane tool is extremely economical. It starts at $29 per month and all its plans come with a one-month free trial.
| Pros | Cons |
| Allows simultaneous upload of YouTube videos to various accounts | Uploading problem on several platforms due to sporadic compatibility issues |
| Has a mobile app for Android and iOS | Few URL-shortening options |
| Suitable for small and large teams | Allows only 3 free accounts |
3.Hubspot
It is an amazing marketing solution software that comes with an add-on social media marketing tool. Hubspot allows you to upload, distribute, track content, get real-time insights, as well as perform analytics and reporting.
If you are a large enterprise, then this tool is apt for you. It can accurately compare the performance across various marketing platforms and calculate your social ROI. HubSpot incorporates all marketing activities like social media, SEO, email, and CRM on a single platform.
The pricing starts at $50 per month. There is also a free account option available and each plan comes with a two-week free trial.
| Pros | Cons |
| Includes CRM | Cannot purchase the Social media management tool exclusively |
| Social Inbox collects and organizes public comments and updates into a single dashboard | Expensive |
| Suitable for mid-sized and large teams | Given the high ticket price, basic social skills are needed. |
4. Social Pilot
Another social media management tool with a robust feature set is SocialPilot. It is admired for its user-friendly interface and economical pricing and the fact that it provides all of the requisite posting schedules and reporting support and in-depth analytics for small companies.
Its client management feature makes it the best option for agencies that deal with several clients or multiple social accounts. It also recommends content from a variety of sectors like technology, education, etc, which makes it useful if you require to quickly find and curate content for social media posts. White label paper is another feature that makes agencies fall for this tool.
The pricing of the tool is very economical. It starts at $25 and each plan comes with a 2-week free trial.
| Pros | Cons |
| Suggests content from various industries | UI is outdated, not the most user-friendly for non-technical users. |
| Allows optimizing post timing | |
| Generates high-quality white paper reports | |
| Automates reposting | |
| Suitable for small businesses and agencies |
5.Sendible
Sendible is one of the most preferred social media management platforms by digital marketing agencies. If you are looking for a team collaboration feature within a social media management tool, then this tool is sure to impress you.
To stay in touch with the team, the management suite includes 20 built-in integrations to social networks, networking pages, and websites, along with Slack compatibility that allows communicating with the team members.
Also, its Content Suggestions Search by Topic feature brings up a plethora of options for you to pick from. To draw new customers, this tool also allows you to tailor your dashboard.
Canva’s graphics editor, royalty-free image scan, and YouTube search are a few incredible Sendible integrations that are admired by the agencies. It also imparts some automation that caters to time-consuming projects.
Its pricing starts at $29 with a 2-week free trial.
| Pros | Cons |
| Integration with social media profiles as well as blog sites like WordPress and medium for blog posts | No availability of free plan |
| Access to Canva | |
| Can create visually appealing reports | |
| RSS Feed poster, content suggestions, in-built content library | |
| Suitable for agencies |
You should always keep in mind that no two businesses have the same needs nor do all the social media management tools satisfy the same needs, therefore in order to outperform your competitors, it is extremely important to look into the features of different tools and make a calculative decision to select the best tool that caters to all your needs and allows you to develop the best social media marketing strategy. We hope this article helps you to choose the right tool for your business